December 10, 2007

Bye Bye Blues...

This just in!

According to FishbowlNY... "Martha Stewart Living Omnimedia has killed Blueprint. The magazine was billed as a "fresh, fun guide to personal style"... but staffers were told that MSLO (Martha Stewart Living Omnimedia, Inc.) had "misjudged the market." Instead, Blueprint is being folded back into Martha Stewart Weddings."

"Martha Stewart Living Omnimedia Inc. today announced strategic plans for two of its publications for 2008. Going forward, the company will produce Blueprint as focused special interest issues within the home category, which it will introduce to brides-to-be through its established Martha Stewart Weddings magazine. Bluelines, the Blueprint blog, will continue and the company anticipates growing Blueprint digital content across its websites. Blueprint magazine will discontinue publishing on a stand-alone basis after the January/February 2008 issue."

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